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Hare Krishna !
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Giving charity is a noble gesture, and Śrīla Prabhupāda explains in the purport of Bhagavad-gita 11.54: that charity given to spread Kṛṣṇa consciousness, is the greatest charity in the world. Why? Because Kṛṣṇa consciousness is a benediction to humanity, and those who help in any way to give that benediction offer the greatest charity.
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